If you’ve ever gone on a job interview, or asked someone out on a date or tried to get funding for an important project, you’re selling. No matter what you do, where you go, or who you engage with, you’re always selling something. Whether it’s a product, a service, an idea, a point of view, or even yourself, human beings are always selling. 

In today’s episode, I talk about how the (new) ABCs of Selling have replaced the old days of unsavory tactics to close a sale or hounding people to buy — and why I believe “always be caring” is an important mantra to have for personal and professional success.

IN THIS EPISODE WE DISCUSS…

  • How humans are always selling, even when they aren’t working in sales AND especially when they think they’re not.
  • What my mentor taught me about sales and why it’s still true four decades later.
  • Why relationships are the most important thing in business.
  • The movie that epitomized sales in the 1990s.
  • And much, much more…

INSPIRING QUOTES

No matter what you do, where you go, or who you engage with, you’re always selling something. – Howie Kra

If humans are always selling, and the key to selling is trust, and the way to build trust is through building solid relationships, then why wouldn’t you spend the time to nurture your relationships?– Howie Kra

RESOURCES

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And if you want Howie to answer your questions in an upcoming episode, drop him a line at questions@howiedoinit.com

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