Today’s word is a special word. Today’s word is beyond as in “go beyond”. Here is the quote for today, “Unless we move beyond what’s behind us we cannot reach out to what lies in front of us.”
I decided to wear my Beyond Meat hat and shirt today because I am so amazed by what they are doing as a company. They never stop pushing the limits. They are in a trillion dollar industry. Beyond Meat believes that there is a better way to feed the planet and they are on a mission to do so.
Their mission is to create The Future of Protein® – delicious plant-based burgers, sausage, crumbles, and more– made directly from simple plant-based ingredients.
They believe that by shifting from animal to plant-based meat, they are creating one savory solution that solves four growing issues attributed to livestock production: human health, climate change, constraints on natural resources and animal welfare.
Do you know what it takes to do that? It takes fortitude and courage to go beyond. On the Beyond Meat website, there is a whole section dedicated to their ambassadors. People who are going beyond in life. One example is Alex Honnold. He is a professional rock climb and the first and only person to free solo El Capitan in Yosemite National Park. To free solo means to rock climb without a rope.
That is going beyond the limits!! I don’t recommend that act in particular, but wow how motivating is it? You don’t know what you are capable of until your back is against the wall.
Why not GO BEYOND today?
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