Brandon Steiner is no stranger to adversity. Early in his career, he opened a popular NYC sports club at a time when television-watching inside restaurants was unheard of. The first night he opened the doors to his club, he had zero patrons. The second night, he had one. “And that’s because I begged someone standing outside to please come in and give us a try,” he says half-joking. Three months later, the club had throngs of people waiting to get inside and some of the world’s most famous athletes seated at tables.

In today’s episode, I interview Brandon Steiner, an author, speaker, serial entrepreneur and seminal figure in the world of sports business. Known as the “Godfather” of sports collectibles and memorabilia, Brandon is the founder and creator of The Steiner Agency, a marketing and talent agency that has worked with some of the biggest names in sports.


  • What POPs means and why it’s the key to business success.
  • Why not accepting your current circumstances is the starting point for greatness.
  • His mother’s favorite saying and why it’s become his guiding mantra.
  • How the world of sports will rebound from the COVID19 pandemic.
  • And much, much more…


“Life is difficult…and the faster you accept that life is difficult, (the better) you’ll be able to deal with those difficulties.” – Brandon Steiner

“Once you take a stand and plant your pole in the ground and say, ‘I’m not going to accept where I’m at”, only in that process can you go out and accomplish your goals.” – Brandon Steiner



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1 Comment. Leave new

  • Great podcast. Really enjoy Brandon’s authenticity! Had the pleasure of meeting him several times and what you see is what you get. This is worth listening to at least twice!! HowieDoinIt really hit this one out of the park!! Way to go!


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